Google Tag Manager

The Google Tag Manager (GTM) app is a first-party solution that integrates your VTEX account with the Google Tag Manager, a JavaScript and HTML tag management system provided by Google for tracking user browsing.

With the app, you can avoid contact with the store's source code when adding, editing, or removing website tags and quickly provide user browsing tracking for Google Analytics.

This app is only available for stores built with Store Framework. For stores built with Legacy CMS Portal, refer to Configuring Google Tag Manager.

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Installing Google Tag Manager

Step-by-step on how to install the Google Tag Manager app in your VTEX Admin.

Setting up Google Tag Manager

Step-by-step to set up the Google Tag Manager app with variables, triggers, and tags.